Feastables Rebrand Mailer
Feastables Rebrand Mailer
Feastables is rolling out a rebrand which will entail a new logo, a new formulation of products, and an overall new look and feel. To support this, Feastables was looking to design an influencer mailer that will tie back to their campaign and helped announce the Feastables rebrand through social media.
MDF wood crate with silver hinges and a latch closure for secure storage. The crate color is matched using the PMS color system for consistency. This crate is branded with black and full-color silkscreen printing. The inner lid of the crate also features full-color printing for an extra layer of detail. The box is covered with a corrugated cover that also features full-color printing, enhancing the overall aesthetic. Inside the box, there's a translucent acrylic panel with full-color printing. A silver metal knob is attached for easy removal of the panel. The chocolates are placed on paperboard trays with a velvet overlay, providing a soft and luxurious feel. The box contains 12 chocolate bars, each held by a blue frosted acrylic stand. The stand lights up with white LEDs placed underneath the tray, illuminating the chocolates and creating a stunning visual effect. A unique feature of this box is its light detection capability. When light is detected while unboxing, the LEDs will be activated, adding a surprise element to the unboxing experience.
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