Kiehl's launched fast retinol which is targeted for a mature consumers who are familiar and comfortable with retinol. The goal was to emphasize "fast" in a packaging mailer and at the same time it had to be creative, fun, and eye-cathing. Looking into Kiehl's history for inspiration I designed a mailer that used their decorative motorcycle which is found on some of their stores. 

Recyclable paperboard structure with die-cut covers and full-color printing on the exterior and interior. It includes 6" x 4" insert card.