Marc Jacobs Fragrances launched Daisy Ever So Fresh. It's the next iteration of their Eau So Fresh collection. It's a more intense fragrance that lasts longer. For this packaging, Marc Jacobs targeted women who are fun-loving, playful, and joyful. With this in mind, I created a mailer that transmitted a whimsey vibe and amplified the theme of the fragrance. Also, considering the brand's sustainability efforts this mailer was created to be fully recyclable.

Full-color printed paperboard structure sealed with a sticker. The interior features a removable full-color print paperboard tray that holds the fragrance on the top tier and stores a giveaway scarf underneath. It included 3 seed paper butterflies (2.3” x 1.8”) and 10 seed paper daisies (2” x 2”).